Some of you may remember Buffalo Trace’s “Craft Your Perfect Bourbon” website that they created a few years back. The intended purpose of the site was to educate consumers on how bourbon was made and to allow them to “craft their own” by picking the bourbon recipe (mash bill), warehouse placement, age, and proof. The result is the new Weller CYPB.
It seems that when you give bourbon fans a chance to craft their own bourbon, they all feel pretty similarly about what they like, which goes against just about anything I’ve seen in bourbon before… but 100,000 Weller Fans can’t be wrong.
According to Buffalo Trace, the overwhelming majority of website visitors chose a wheated mash bill, aged it for eight years, chose the top floor of the warehouse for maturation and wanted it bottled somewhere between 90 and 99 proof.
In response, Buffalo Trace will be releasing a special W. L. Weller CYPB (short for Craft Your Perfect Bourbon) that is aged on the top floor of the warehouse for eight years and bottled at 95 proof. This will, of course, be a limited bottling (it is Buffalo Trace, and we all know how they like to control the supply to increase demand) and will be released this summer. The recommended price is $39.99 for a 750ml bottle, so you can expect to pay $300 or more on the secondary market come August or September unless you’re lucky enough to grab a bottle yourself.
“Although we certainly didn’t set out to produce a new bourbon based on this ‘Craft Your Own’ experience, the results are overwhelmingly consistent, so why not give whiskey drinkers what they want?! We’re thrilled how so many fans have interacted with the website, and we hope more will try their hand at crafting their perfect bourbon.” – Kris Comstock, senior marketing director Buffalo Trace
Buffalo Trace also noted in their press release that the CYPB project will be an ongoing release with a new batch released once each year.